Located in the city of Jacutinga (Southern Minas Gerais), in the High Frontier Mogiana, our farm is in the optimal place to grow Arabica coffee.

In addition to the ideal climate and soil, we are at an extremely favourable altitude for the cultivation of high quality special coffees, with crops that can reach 1,340m (4,400ft).

The total area of Alto Alegre Farm is 520 hectares, the area devoted to
coffee cultivation is 65 hectares with remaining area devoted to growing
cereals and preserving natural resources.

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Trá Coffee Roasters was founded in Tramore, Co Waterford in September 2017 by Tom Weldon. 

Tom's job took him all around the world and he always enjoyed sampling all the various coffees wherever he was, be it in Lebanon, Liberia or Chad. Tom grew more and more interested in the coffees he was drinking and started studying about the different characteristics of each coffee and the natural next step for Tom was to explore whether he could source and roast his own beans. 

What started out as an experiment became a small business. Tom brings his keen eye to the process, an attention to detail in his selection of beans and his roasting technique. We hope you enjoy the coffee that Tom expertly roasts and we hope that wherever you are enjoying our coffee you get that feeling of intense freshness that you get when you walk on the beach on a cool windy day..... 

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