Cerrado Mineiro is a large region in the state of Minas Gerais in south-eastern Brazil. The region’s farms sit between 800 and 1,300 masl., and are predominantly flat. There are well-defined seasons which means cherries typically ripen at the same time. These two factors combined means farms favour mechanised harvesting. It is also the first region in Brazil to receive protected Designation of Origin status, meaning coffee labelled “Cerrado” has to actually come from Cerrado.

Bringing the dream of producing food on a large scale, Inácio Carlos Urban became one of the largest agricultural producers in the country and today along with his sons, members of the second generation, presents its brand. He won 2nd place in the Rainforest/Imaflora contest in natural category and also the 3rd place in the contest of V Region of the Cerrado Mineiro in the natural category as well.

Region: Carrado de Mineiro
Varietal: Yellow Catuai

Monte Carmelo

New pushes boundaries. It is thinking differently about what has come before and never settling for the ordinary.

At NewGround this is at the heart of everything we do. From our ethically sourced high-grade coffee, carefully selected from small-scale farms around the world, to our state-of-the-art facilities where we expertly roast each batch to reveal new exciting flavours every time.

But we believe coffee can go beyond the cup and can be used as a catalyst for change right here in our very own communities. This is why we use our business to create work and training opportunities for ex-offenders across the UK, giving some of the most overlooked people in society a new beginning.

Monte Carmelo

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Monte Carmelo