Coffee producer Luis Pedro Zelaya has four generations of Guatemalan coffee culture pulsing through his veins. His reputation for producing world-class coffees is drawn from his ability to implement precise farm management and post-harvest processing decisions. The process starts at the Zelaya’s family farm, Hacienda Carmona, where plant nutrition, pruning, and pest management are superb, resulting in a selection of exquisite coffee cherries. At Bella Vista (the location of the wet and dry-mills) Luis Pedro and his team meticulously process fully traceable lots by harvest date, location, variety, and altitude. Coffee is depulped, fermented, and washed in a traditional process that has been perfected over the last 100 years. Then, the coffee is gradually dried in a controlled environment designed to protect cup quality. Raised drying beds and sensor-controlled airflow permit a more uniform drying process and an additional opportunity for hand sorting parchment as it dries. The same focus on sorting and quality control is.

Bella Carmona

JBC Coffee Roasters is a family-owned roastery located in vibrant Madison, Wisconsin. Our vision is simple: let the coffee lead the way. Whether trekking up precarious mountain roads in a pick-up truck or slurping and sniffing our way to amazing coffee in the cupping lab, it is always in the endless pursuit of finding the best and most unique coffees available. Cheers.

Bella Carmona

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Bella Carmona